Marketing is critical for any small business, and contracting businesses are no exception. An effective marketing plan can help a contracting business attract new clients, increase brand recognition, and boost revenue. Here are some steps to help you create a marketing plan for your small local contracting business:
Define Your Target Audience for your marketing plan
Before you can start marketing your business, you need to identify your target audience. Ask yourself questions like:
- What types of clients am I trying to attract?
- What are their needs and pain points?
- What demographic groups are they in?
Develop Your Unique Selling Proposition for your marketing plan
Your unique selling proposition (USP) is what sets your business apart from competitors. It’s what makes clients choose you over others. When developing your USP, consider:
- What are the unique benefits of your services?
- What do you do better than your competitors?
- What are your clients saying about your business?
Determine Your Marketing Budget
Once you’ve defined your target audience and USP, you need to determine your marketing budget. This can be a difficult task, but it’s important to invest in marketing to grow your business. Consider allocating a percentage of your revenue towards marketing.
Establish Your Online Presence
In today’s digital age, having an online presence is essential for any business. Here are some ways to establish your online presence:
- Create a website that is user-friendly, informative, and visually appealing
- Claim your business listings on directories like Google My Business
- Establish a presence on social media platforms that your target audience uses
Leverage Local SEO
Local SEO is a powerful way to boost your online presence and attract clients in your area. Here are some ways to leverage local SEO:
- Include your business information on your website, social media profiles, and online directories
- Optimise your website for local keywords
- Encourage clients to leave reviews on online directories
Meet Glenn, YOUR digital marketing expert
He can help small local businesses improve their online presence with website design, SEO, social media marketing, email marketing, and analytics. Contact Glenn today to get noticed online and take your business to the next level!
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Develop Customer Referral Programs
Referrals are a powerful way to attract new clients. Here are some ways to develop customer referral programs:
- Offer discounts or other incentives for referrals
- Encourage clients to leave reviews on online directories
- Host events for clients and encourage them to bring a friend
Participate in Local Events
Participating in local events is a great way to network and promote your business. Here are some events to consider:
- Home shows or fairs
- Local business networking events
- Charity events or fundraisers
Utilise Paid Advertising in your marketing plan
Paid advertising can be a great way to reach potential clients. Here are some platforms to consider:
- Google Ads
- Facebook Ads
- Instagram Ads
Use Your Marketing Plan Measure Your Results
Finally, it’s important to measure the results of your marketing efforts to determine what’s working and what’s not. Here are some metrics to track:
- Website traffic
- Lead generation
- Conversion rates
- Customer retention
By following these steps, you can create an effective marketing plan for your small local contracting business and attract new clients, increase brand recognition, and boost revenue.
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