Are you a small business owner looking to track your social media presence? Do you want to know which tools can help you monitor and analyse your social media performance? Look no further! In this article, we will introduce you to the 20 best social media analytics tools that are perfect for small businesses.
1. Hootsuite
Hootsuite is a popular social media management tool that offers an analytics dashboard. It allows you to track all your social media platforms in one place and analyze data such as engagement, reach, and followers. Hootsuite offers a free plan that is perfect for small businesses with a limited budget. Visit Hootsuite to learn more.
2. Buffer
Buffer is a social media management tool that also offers an analytics dashboard. It allows you to schedule posts and track performance across multiple social media platforms. With Buffer’s analytics, you can track engagement, reach, and follower growth. Buffer offers a free plan, but their paid plans offer more features. Visit Buffer to learn more.
3. Google Analytics
Google Analytics is a web analytics tool that can also be used to track social media performance. It allows you to track social media referrals and track how social media visitors interact with your website. Google Analytics is free to use and provides valuable insights for small businesses. Visit Google Analytics to learn more.
4. Sprout Social
Sprout Social is a social media management tool that offers a comprehensive analytics dashboard. It allows you to track performance across multiple social media platforms and provides valuable insights on engagement, reach, and follower growth. Sprout Social offers a 30-day free trial, after which their plans start at $99/month. Visit Sprout Social to learn more.
5. AgoraPulse
AgoraPulse is a social media management tool that offers an analytics dashboard. It allows you to track engagement, reach, and follower growth across multiple social media platforms. AgoraPulse offers a free trial, and their plans start at $99/month. Visit AgoraPulse to learn more.
6. Brand24
Brand24 is a social media monitoring tool that offers an analytics dashboard. It allows you to track mentions of your brand, monitor sentiment, and analyze data on social media performance. Brand24 offers a 14-day free trial, after which their plans start at $49/month. Visit Brand24 to learn more.
7. Iconosquare
Iconosquare is a social media management tool that offers an analytics dashboard for Instagram and Facebook. It allows you to track engagement, reach, and follower growth, and provides valuable insights for Instagram and Facebook marketing. Iconosquare offers a 14-day free trial, after which their plans start at $29/month. Visit Iconosquare to learn more.
8. Keyhole
Keyhole is a social media monitoring tool that offers an analytics dashboard. It allows you to track hashtags, keywords, and mentions of your brand across multiple social media platforms. Keyhole offers a free trial, and their plans start at $49/month. Visit Keyhole to learn more.
9. Quintly
Quintly is a social media analytics tool that offers a comprehensive analytics dashboard. It allows you to track performance across multiple social media platforms and provides valuable insights on engagement, reach, and follower growth. Quintly offers a free trial, and their plans start at $300/month. Visit Quintly to learn more.
10. Socialbakers
Socialbakers is a social media analytics tool that offers a comprehensive analytics dashboard. It allows you to track performance across multiple social media platforms and provides valuable insights on engagement, reach, and follower growth. Socialbakers offers a 14-day free trial, after which their plans start at $200/month. Visit Socialbakers to learn more.
11. SocialOomph
SocialOomph is a social media management tool that offers an analytics dashboard. It allows you to track performance across multiple social media platforms and provides valuable insights on engagement, reach, and follower growth. SocialOomph offers a free plan, but their paid plans offer more features. Visit SocialOomph to learn more.
12. Meltwater
Meltwater is a social media monitoring tool that offers an analytics dashboard. It allows you to track mentions of your brand, monitor sentiment, and analyse data on social media performance. Meltwater offers a free trial, and their plans start at $500/month. Visit Meltwater to learn more.
13. NetBase Quid
NetBase Quid is a social media analytics tool that offers a comprehensive analytics dashboard. It allows you to track performance across multiple social media platforms and provides valuable insights on engagement, reach, and follower growth. NetBase Quid offers a free trial, and their plans start at $12,000/year. Visit NetBase Quid to learn more.
14. Crowdbooster
Crowdbooster is a social media management tool that offers an analytics dashboard. It allows you to track performance across multiple social media platforms and provides valuable insights on engagement, reach, and follower growth. Crowdbooster offers a free trial, and their plans start at $19/month. Visit Crowdbooster to learn more.
15. Simply Measured
Simply Measured is a social media analytics tool that offers a comprehensive analytics dashboard. It allows you to track performance across multiple social media platforms and provides valuable insights on engagement, reach, and follower growth. Simply Measured offers a free trial, and their plans start at $500/month. Visit Simply Measured to learn more.
16. Tailwind
Tailwind is a social media management tool that offers an analytics dashboard for Pinterest and Instagram. It allows you to schedule posts and track performance across both platforms. Tailwind’s analytics provide valuable insights on engagement, reach, and follower growth for Pinterest and Instagram. Tailwind offers a free trial, and their plans start at $9.99/month. Visit Tailwind to learn more.
17. Union Metrics
Union Metrics is a social media analytics tool that offers a comprehensive analytics dashboard for Twitter, Instagram, and Facebook. It allows you to track performance across all three platforms and provides valuable insights on engagement, reach, and follower growth. Union Metrics offers a free trial, and their plans start at $49/month. Visit Union Metrics to learn more.
18. SocialPilot
SocialPilot is a social media management tool that offers an analytics dashboard. It allows you to track performance across multiple social media platforms and provides valuable insights on engagement, reach, and follower growth. SocialPilot offers a free trial, and their plans start at $30/month. Visit SocialPilot to learn more.
19. Sendible
Sendible is a social media management tool that offers an analytics dashboard. It allows you to track performance across multiple social media platforms and provides valuable insights on engagement, reach, and follower growth. Sendible also offers a social listening feature that allows you to monitor mentions of your brand across social media. Sendible offers a free trial, and their plans start at $29/month. Visit Sendible to learn more.
20. AgoraPulse
AgoraPulse is a social media management tool that offers an analytics dashboard. It allows you to track performance across multiple social media platforms and provides valuable insights on engagement, reach, and follower growth. AgoraPulse also offers a social listening feature that allows you to monitor mentions of your brand across social media. AgoraPulse offers a free trial, and their plans start at $79/month. Visit AgoraPulse to learn more.
FAQ
What are social media analytics tools?
Social media analytics tools are software applications that provide insights and analytics on social media performance. These tools help businesses track engagement, reach, follower growth, and other important metrics across various social media platforms.
Why are social media analytics tools important for small businesses?
Social media analytics tools are important for small businesses because they provide valuable insights that can help improve social media strategy and overall business performance. With the help of these tools, small businesses can track their performance across various social media platforms, identify areas for improvement, and make data-driven decisions to grow their business.
Are social media analytics tools expensive?
The cost of social media analytics tools varies depending on the features and capabilities of the tool. While some tools may be expensive, there are also many affordable options available for small businesses.
Conclusion
In conclusion, social media analytics tools are essential for small businesses looking to improve their social media performance and grow their business. With the help of these tools, businesses can track their performance across multiple platforms, identify areas for improvement, and make data-driven decisions to improve their social media strategy. Whether you’re looking for a free option or willing to invest in a paid tool, there are plenty of social media analytics tools available to meet your business’s needs.
